Marketing that doesn’t drive revenue is called arts and crafts.
Most companies are stuck doing Peanut Butter Marketing—spreading budgets thin, doing a little of everything, and wondering why nothing moves the revenue needle.
This book is the antidote.
Lightning Strike Marketing reveals the secret playbook used by Category Kings to make the market stop, look, and talk.
It’s how to turn marketing from a cost center into a profit center—and create word of mouth on purpose, not by accident.
Inside, you’ll learn how to:
- Design Lightning Strikes so powerful they force belief in your category.
- Align your Information, Air, and Ground Wars into one unbeatable strategy.
- Build the muscles to make Strikes not just a campaign, but your company’s operating system.
This isn’t theory. It’s a field guide forged from real-world strikes by companies like Apple, Tesla, Salesforce, Anheuser-Busch, Hershey, DUDE Wipes, Patagonia, Barbie, Chegg, Amazon, and more.
You’ll also get the complete toolkit to plan your own Lightning Strike:
- 70-Point Pre-Strike Checklist so you never waste a dollar on arts and crafts marketing.
- One-Page Lightning Strike Plan to design events that drive ROI and word of mouth.
-
130-Question Readiness Assessment to test if your strike will tip your market.
Whether you’re a startup founder, CMO, solopreneur, or creator, Lightning Strike Marketing shows you how to:
- Make your marketing make money
- Drive near-term revenue and long-term belief
- Create moments that tip your category
Read it in the morning. Plan your Strike by the afternoon.
